Professional Profile

An entrepreneurial and innovative marketing professional who can strategically allocate resources, set achievable timelines, and manage teams and projects effectively, I bring a solid work history of demonstrated excellence and cross-channel experience.

Armed with this experience, I know how to develop and manage integrated marketing campaigns and deliver effective results against specific objectives.

I am a relentless pursuer of excellence and exemplary leader who excels in a deadline-driven environment, exceeds expectations, and makes meaningful and lasting contributions.

Want to learn more about what I’ve done? Browse this site to read some of the highlights. And check out some testimonials to hear what past employers, clients, and colleagues have shared.

Work

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Orange Square

Account Manager and Copywriter (Contract)/2016 - present Boutique strategic marketing agency specializing in health care and education

  • Develop and manage strategic marketing projects ranging from new product launches to print collateral and direct-mail campaigns.
  • Collaborate with leadership to craft whitepapers and presentations sharing best practices, recommendations, and guidelines for B2B and B2C marketing campaigns.

                                              

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FirstWorks

Development Manager & Grantwriter (Contract)/2015 - 2016 Premier arts presenter responsible for Providence's landmark annual arts festival.

  • Researched and investigated funding opportunities through civic, corporate, foundation, and governmental organizations
  • Crafted proposals requesting funding in support of performance, educational, and community-based arts performances specifically geared toward offering programs to diverse and low-income audiences

                                                   

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CVS Health

Senior Account Manager - Advertising, CVS/pharmacy/2013 - 2015 Global health enterprise comprising Retail, MinuteClinic, Specialty and Caremark service brands.

  • Developed and implemented strategic marketing programs for Health categories in the Retail business unit – building and maintaining collaborative relationships with cross-functional teams at all levels of the organization to create effective, multi-channel programs that achieve aggressive sales goals.
  • Managed and executed a wide range of projects (signage, off-shelf fixtures, direct-mail, and in-store test programs) for all health categories – securing alignment from all levels of the organization to promote sales while protecting the brand.
  • Leveraged expertise to guide product suppliers and Merchandising team in the development of customized promotional plans to support Rx-to-OTC launches with the goal of exceeding fair share.
  • Created innovative account management tools and processes that consider all aspects of work process and products to save manhours and financial resources.

                                                       

Print

Think Out Loud Communications

Owner/2010 - 2013
Account management consultant with access to a consortium of independent creative and technical talent.
  • In this role, I engaged in a long-term relationship with a local technology firm where I served as the go-to marketing resource for this company’s customers — consulting and advising on marketing strategy and managing projects for multiple marketing channels.
  • For one client, I consulted on an electronic media plan for a regional accounting firm (including blog and e-communications, as well as Facebook, Twitter, and LinkedIn) to build the brand’s equity and cement their leadership role in the market.

                                          

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Staples

Account Executive (Contract)/2013
Multi-billion-dollar organization that is the world's largest office products company and second largest internet retailer.

  • As a contractor, I managed a variety of marketing projects for four business unit clients — including Staples’ own brand — liaising between creative teams and clients to ensure that deliverables met planned objectives, were delivered within time and budget parameters, and were consistent with the brand look and voice.
  • While there, I developed a new tool for managing large, multi-product photo shoots which saves time for staff photographers and provides an easy-to-use reference for clients.

                                          

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Summer Infant

Brand Marketing Manager (Contract)/2012
$250M global, publicly-traded baby and juvenile products company specializing in innovative and emerging products.

  • During a contract assignment, I oversaw the marketing communications needs for two product lines for this consumer packaged goods company — managing vendor partner relationships and a $1M budget, including media buy, digital marketing initiatives, social media, consumer events, and media outreach.
  • Further, I leveraged my extensive e-marketing experience to recommend innovative e-commerce tactics to aid the company in reaching their objectives for targeted consumers and market penetration.

                                          

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GLAD WORKS

Marketing Director/2007 - 2010
$1M boutique marketing agency specializing in graphic design, and website design and development.

  • While there, I led the creation of an account management tier, developing and cultivating several agency accounts, including Dimeo Construction and Neighborhood Health Plan of Rhode Island — growing each account by as much as 70% in 18 months.
  • I concepted and wrote dozens of original posts for the Rhode Island Economic Development Corporation — using my experience as a subject matter expert to offer marketing tips to small businesses.
  • In addition, I took on additional responsibilities as needed, including: supervising team members; performing customer service training for junior staff to increase their value to the agency; and, conducting the agency’s first-ever job cost analysis which uncovered thousands of dollars in lost revenue.

                                          

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Studio1011

Event Marketing Specialist (Contract)/2006 - 2007
Independent design and marketing agency specializing in digital and interactive technologies.

  • On a contract assignment, I provided event marketing management and expertise on an ad hoc basis, delivering experienced turnkey trade show management to select clients — services ranged from space selection and exhibit production, to onsite client service and supervision of exhibit installation.
  • In addition, I initiated and drafted a strategic plan to identify this agency’s big-picture goals in order to direct their growth more effectively.

                                          

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Access TCA

Senior Account Manager/1997 - 2006
$60M privately held trade show exhibit house, specializing in custom experiences for major global corporations.

  • In my first-ever marketing position (and with no previous industry experience), I led and fostered this trade show company’s most successful account management team in 400% growth over five years. The team focused on biopharmaceutical and medical device clients, and was responsible for one-third of the company’s revenue.
  • I managed dozens of successful project teams for A-list clients (including Amgen Oncology, Land Rover North America, and Immunex Corporation) — organizing teams of exhibit designers, graphic designers, sales and production staff.
  • In addition, I developed strategic creative and logistic trade show plans for clients — plans which met marketing objectives, achieved quantifiable results, and fit within budgets.

Professional Skills

Project Management, Client Management
10 / 10
Copywriting, Social Media, Creative Development
9 / 10
Supervision, Team Management
7 / 10
InDesign, Graphic Design
4 / 10

Education

  • Johnson & Wales University (’12) – MBA Foundation courses in preparation for completing that degree
  • Leadership Rhode Island (’11) – Eta II Class
  • Brown University (’08) – Creative Writing Continuing Education course
  • Bucknell University (’89) – B.A.